Jack Daniels Old No 7 Whiskey 750 MLTrue to Mr. Jack's whiskey-making tradition, every batch of Jack Daniels's whiskey is charcoal mellowed drop by drop, then aged in handcrafted barrels. The Tennessee Sippin Whiskey is ready only when the master tasters say it is. Using their senses, just like Jack Daniel's himself did. In fact, more than a century later, the Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.Jack Daniel's is a brand of sour mash Tennessee whiskey that is the highest selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county.Although the product generally meets the regulatory criteria for classification as a straight bourbon, the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.