19 Crimes, the first winery that used augmented reality
to bring their labels to life, continues to disrupt the market and announced a
multi-year partnership with Entertainment Icon, Snoop Dogg.
The actual wine is sourced from Northern California's
Lodi region, and its a blend of Petite Syrah 65%, Zinfandel 30%, and Merlot
5%, offering a smoky taste with vanilla and chocolate notes. In other words, if
you've ever wondered what Snoop would drink aside from the obvious, then this
is it.
Snoop Dogg kicks off the partnership with 19 Crimes
first California wine, appropriately named 'Snoop Cali Red',
which will be available in stores summer 2020. The line expansion will cast a
contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned
colonists that built Australia.
"I've been a fan of this wine and I'm excited to
unveil my 'Snoop Cali Red' this summer and share the experience with
all my fans. It's one of the most successful brands in the market, so I'm more
than eager to bring this collaboration to the world!" states Snoop Dogg.
John Wardley, TWE Marketing Vice President, Americas,
states, "Snoop Dogg, an entertainment and California icon, is
the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the
spirit of 19 Crimes rule breaking, culture creating and overcoming
adversity. We are truly excited to partner with Snoop and welcome him to
the 19 Crimes family."
John Wardley, TWE Marketing Vice President, Americas,
states, "Snoop Dogg, an entertainment and California icon, is
the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the
spirit of 19 Crimes rule breaking, culture creating and overcoming
adversity. We are truly excited to partner with Snoop and welcome him to
the 19 Crimes family."
